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Purpose Into Practice


The 6-week course for coaches that will take you from confusion around your niche and business through to clarity, confidence and a sense of direction.

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Purpose Into Practice


The 6-week course for coaches that will take you from confusion around your niche and business through to clarity, confidence and a sense of direction.

 

You’ve invested so much time and energy in your training to be a coach…but how do you build a successful practice?

You’re throwing money, time and energy around left, right and centre to try and figure out exactly how to make this a real business.

Nothing seems to be working consistently and it certainly doesn’t feel easy, on the contrary - it’s overwhelming and confusing.

You just want to make a real go of this, and you know that being a coach can truly change lives and make a huge difference, as it has in your own life.


Where do you find serious, paying clients? Seriously.

Can you really make coaching a profitable business that supports you AND gives you all the freedom you want long term?


When I began my coaching journey 11 years ago, I remember feeling so enthusiastic about the great change I could help people make, this was way more than just a career shift for me, I had found my life vocation.

The only problem was...


I had no clue as to how to find the clients that truly lit me up or, how to talk to them like you know, a human might in ‘non-coachie’ language.


"...hmmm, I totally resonate with that perspective..."

 
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does this sound familiar?


does this sound familiar?


 
  • You’re lacking the confidence and clarity in your message to put yourself out there with any real dedication? So you don’t.

  • You’re overthinking your niche, going round in circles, Can you really claim it and embrace it whilst having the conviction in your coaching? Your time is precious and limited and procrastination is driving you crazy!

  • You are struggling to hone in on your 'brand' on your own or to get to grips with the marketing for your business - you want to be clear with potential clients and with posting on Facebook, Twitter or Instagram, there’s just no consistency!

  • Growing your business from occasional practice clients to a practice FULL of clients feels super hard, what is it you’re just not seeing clearly?

  • You’d love a regular flow of clients coming in, clients who find you, easily and effortlessly. People you are perfectly positioned to work with and of course you want the regularity of income and security that comes with this.


And speaking of income and regularity - how the heck do you actually make this a full-time gig anyway?!


It's likely you've tried some of these things to help your situation:

  • Live workshops and webinars around building your coaching business - sure, they were great and informative, but you missed the 1-1 support.

  • You signed-up to self-paced training videos and products - but doing this work under your own steam is impossible, life always seems to prioritise something else, you know you should, but the motivation to start is impossible to muster.

  • You've had untold conversations with colleagues who offer helpful bits and pieces - but this sends you off, scatter-gunning in all sorts of new directions, not helpful, exhausting.

  • You’ve brought the subject of building your coaching practice, getting clients and understanding purpose to your personal coach but they aren’t mentors, they lack the ‘how-to’ they can’t give you a map or clear, concise actionable tasks.


Let's face a very real truth here...

 
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You can’t have a successful coaching practice…


without regular paying clients or an authentic strategy - period.

You can’t have a successful coaching practice…


without regular paying clients or an authentic strategy - period.

 

In the Purpose Into Practice group program I will teach you how to cut through all of this, to nail who you are as a coach and make this passion pursuit a profitable one.

Your confidence will go through the roof when you know in no uncertain terms your purpose, your 'why'. This will mean you can talk to anyone with clarity and confidence about what you do and how you do it. What a relief!


  • You’ll get laser-like awareness of who you love to coach and the results you help instigate in their lives. No more vague ‘feel more fulfilled, increase wellbeing, gain insight….’ stuff. People just don't buy this.

  • Know the concrete results your clients get through working with you, and you’ll have the courage to stand in those results. You won’t just be theorising about these things in this course. You'll be putting it into practice, real-time, over 6 weeks, together.

  • How you communicate what you do, through Social Media and face-to-face conversations. You'll understand your clients language and establish a marketing methodology that is easy to apply and works for you.


The PIP course has been a game-changer for me. It provided a bridge between the core skills I had learned in my coaching courses, and their practical application as part of a business. Phil provided a fantastic safe space to explore and discover who I am as a coach, from identifying with my clients and their challenges to stepping up and owning my coaching niche. I have created connections with amazing people which will last long into my coaching career, and I will always be grateful that, of all the offers of ‘help’ I received with my coaching business, this was the one I chose.
— Selena Lamy
 

Great! I’m interested - How do I apply?

Clicking the button below will take you to a very brief form where you can register your interest and join the waitlist for PIP. This will then ask you to schedule a conversation with me to ensure PIP is the best fit for you. There will be 12 places available and I anticipate them filling up quickly when the doors open for tickets. First in the waitlist will be first served.

The price will be £795, and when the doors open, you can secure your place with a
£200 deposit. Payment plans are available on request. This is the LAST time Purpose Into Practice will be this price, next round will be £995.

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Peek inside Purpose Into Practice


Peek inside Purpose Into Practice


 

Here's what we'll cover in the course:


Week 1:
Who are you as a coach? What's your unique calling and contribution?

  • From the get-go, uncovering your ‘why’ for this work or in other words, the PURPOSE and calling that motivates you. We’ll establish the vital change you are called to lead in your lifetime.

  • We go deep into the 'Ikigai' model and start to unfold what truly matters to you in this lifetime and, how you can make that a financially viable vocation.

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Week 2:
Your tribe - identifying your audience and empathy for their pain.

  • Working with powerful exercises to identify your best fit clients. We’ll tap into your intuition and use your ‘hero's journey’ as a compass.

  • One of the best ways to understand the struggles and pains of your audience is to ASK them, but it’s something we rarely do. You’ll be interviewing prospective clients and spending time with them to get their pains and difficulties. Zero guess work.

  • We’ll be aligning your ‘call to coach’ with their 'beliefs and pains', creating purpose-alchemy!


Week 3:
Crafting your niche, nailing your message.

  • Build foundations of your unique brand and establish a fool-proof strategy utilising a Social Media ‘channel’ such as Facebook. One that works for you and speaks loud and clear to your prospective clients.

  • Get to grips with a clear, consistent and compelling strategy to ensure you build a personal brand with authenticity and impact.


Week 4:
Plant the flag & get visible.

  • Putting everything you’ve learnt into practice! Posting on social media, getting your Facebook Live game on and shouting from the rooftops. Maybe literally.

  • You’ll be coaching, championing and supporting each other as you go, overcoming any procrastination and casting out inner critics - this is the beauty of a small cohort all on the same journey, allies who’ve got your back! And, I’ll be there every step of the way.

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Week 5:
Integration week.

  • In this week, you'll be integrating what you've learned so far and taking time to reflect.

  • It's an opportunity to connect with your cohort and deepen the connections have conversations and support each other.


Week 6:
Growth, sustainability, balance & pricing.

  • Define healthy boundaries, now that you have a scheme for regularly getting clients through the door, you’ll need to create a ‘framework’ that will support you moving forwards, strong enough to grow with you and, provide the freedom and flexibility.

  • Pricing! How to land on exactly the right fee's for your coaching and formulate the structures of your programs.


It honestly has been the best thing I’ve done since completing CTI core curriculum. Hands-on learning, clarity, connection and incredible support - it has had everything! Well done, Phil Askew!!
— Corry Klein
 

Great! I’m interested - How do I apply?

Clicking the button below will take you to a very brief form where you can register your interest and join the waitlist for PIP. This will then ask you to schedule a conversation with me to ensure PIP is the best fit for you. There will be 12 places available and I anticipate them filling up quickly when the doors open for tickets. First in the waitlist will be first served.

The price will be £795, and when the doors open, you can secure your place with a
£200 deposit. Payment plans are available on request. This is the LAST time Purpose Into Practice will be this price, next round will be £995.

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Here's what's included in the course...


Here's what's included in the course...


 

When you join Purpose Into Practice you’ll get:


  • A pre-program questionnaire to focus your current awareness around your business direction, to let go of what’s not serving and have you set targets and intentions for our 6 week journey together.

  • 5x Two hour live Teaching calls with me via Zoom Video - video recordings will be shared with you should you not be able to make one of them.

  • 5x 1 hour live group 'Integration Hour' Calls with me and the group, a fantastic opportunity to go to work on where you might be stuck or struggling, guaranteed tons of group learning!

  • Peer coaching In your cohort of 12 . You will be coaching each other throughout the weeks, supporting, acknowledging, encouraging and championing. This is what makes the work really stick, and doing this journey in a group is key to the success.

  • A private Facebook group for your cohort only, you won’t be doing this work alone - this is in itself pure GOLD, you’ll be in a group of 12 participants all supporting each others’ progress and bringing the encouragement all the way, your very own mastermind group.

  • Throughout the course, I will be sharing my personal reflections, models, processes and some very useful and applicable structures on blogging, writing sales copy and essential resources you’ll want to read.

  • Personal support, send me questions anytime during the course via WhatsApp and I’ll hit you back with answers. It’s the closest thing to working with me 1-1!


Great! I’m interested - How do I apply?

Clicking the button below will take you to a very brief form where you can register your interest and join the waitlist for PIP. This will then ask you to schedule a conversation with me to ensure PIP is the best fit for you. There will be 12 places available and I anticipate them filling up quickly when the doors open for tickets. First in the waitlist will be first served.

The price will be £795, and when the doors open, you can secure your place with a
£200 deposit. Payment plans are available on request. This is the LAST time Purpose Into Practice will be this price, next round will be £995.


I can’t tell you how wonderful this course has been - empowering (hugely), richly supporting (gold dust), community (stellar), and personally and professionally challenging (growing in all the best ways!) Phil is a superb coach and an awesome leader - together these qualities have been contagious :) - I’m leaping into my coaching practice with a whole heart and know to my very core that my purpose is now super-clear, my resources have been magnified and my self-belief is burgeoning. This course does exactly what it says it will do - and so very much more!
— Becky Kilsby, London
 
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FAQ's


FAQ's


 

Q: What’s the time commitment I will be expected to make?

So, a two hour call at the start of each week and a 1 hour Integration call at the end of the week, you can however watch these recordings back should you miss them. There will also be some reflection and application homework in between modules, allocate 2 hours or so each week to complete this. Purpose Into Practice is a ‘rubber hits the road’ program, we’ll be putting things into practice real time in the 6 weeks together to ensure you not only know the how but you practice the DO too! That's why this works.

Q: I have signed up to similar training courses in the past, what makes yours different?

Doing this together, as a cohort. It’s MAGIC, we’ll be meeting each week via Zoom video and you’ll be part of a close-knit cohort of 12 all on the same journey. The energy, sense of community and camaraderie whilst doing this together changes everything. Couple that with the personal 1-1 WhatsApp support from me at all times through the program is totally setting you up for success.


I actually think this should be a mandatory part of the CTI course after Synergy!...
— Ann-Mari Freebairn

Q: Call times, what if I can't make all of them?

PIP will be evening call’s, those being Monday’s 7-9pm (GMT) and Friday’s 7-8pm (GMT). You'll get lots from being an active participant on the Zoom calls of course and, no problem if you can't make one or two. You'll receive recordings in video format so you'll get all of the learning to watch back and pick up new aspects you might have missed on the live call.

Q: Will I need to be super-confident with technology?

No at all, I will provide you with step-by-step instructions on joining Zoom calls. I've designed this course to be as easily accessible as possible so that we can get down to business, fast.

Q: I have been a practicing coach for a while, I have some clients but still struggle with my niche, my messaging and my confidence, will I benefit from this course?

In short, Yes, 100%. If you are a new coach coming into this game right now i.e. within your first year of practice, you are ideally positioned to implement the learning from Purpose Into Practice. That said, I’ll be teaching and supporting you in solid, evergreen business and brand and purpose foundations that you can implement anytime.

Q: Do you offer a money back guarantee if I don't get on with the program?

I truly believe you'll get so much value, learning, real world learning and mentoring support from myself and the group that that won’t be an issue, unless it’s exceptional circumstances due to ill health or an emergency.

Q: I am working with a coach 1-1 already, will this clash?

In a word, no, if anything it will SUPPORT the work you are doing with your coach. Each week there will be an element of group coaching in the course, but for the majority of the content I will be teaching and supporting you specifically to build your practice.


Great! I’m interested - How do I apply?

Clicking the button below will take you to a very brief form where you can register your interest and join the waitlist for PIP. This will then ask you to schedule a conversation with me to ensure PIP is the best fit for you. There will be 12 places available and I anticipate them filling up quickly when the doors open for tickets. First in the waitlist will be first served.

The price will be £795, and when the doors open, you can secure your place with a
£200 deposit. Payment plans are available on request. This is the LAST time Purpose Into Practice will be this price, next round will be £995.


Working with Phil is energetic, fun and dare I say it, easy. Our sessions created clarity on who my client base is, their journey, who I am as a coach and how to position myself with my target audience. His approach is empowering, creative, visual & interactive. It has a tangible output & I loved it. Would I recommend to other coaches? Hell yeah!
— Alex Bishop PCC, London

Phil is a masterful coach and one of the most authentic, generous and supportive people I know. I worked with Phil at a time of major change in my life: our sessions gave me the breathing space I needed to figure out my true purpose and design my future. If you’re looking for a coach to help you live a more purposeful life, I recommend you give Phil a ring - Phil will encourage you to dream, call forth the best in you and help you on the way to making it real.
— Neil Ramsorrun, London

I can honestly say that this course has changed me and my practice for the better, and have been honoured to be a member of the pilot programme. Can I do it all again in September?! The clarity, courage and incredible support from Phil and the other tribe members has been worth so much more than the monetary investment. Once word gets out how GOOD this course is, the places will be snapped up I’m certain!
— Emma Hackett

Okay, I have read enough, this is for me!

Clicking the button below will take you to a very brief form where you can register your interest and join the waitlist for PIP. This will then ask you to schedule a conversation with me to ensure PIP is the best fit for you. There will be 12 places available and I anticipate them filling up quickly when the doors open for tickets. First in the waitlist will be first served.

The price will be £795, and when the doors open, you can secure your place with a
£200 deposit. Payment plans are available on request. This is the LAST time Purpose Into Practice will be this price, next round will be £995.

 
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Great things…


said by previous Purpose Into Practice participants.

Great things…


said by previous Purpose Into Practice participants.

Today, after much deliberation, soul-searching, and procrastination, (and so many flip-chart diagrams) I have launched myself over the entrepreneurial edge and have resigned from my job to focus heart and soul on my coaching practice I launched last September. Massive decision but one that aligns everything that matters to me. So I’m in the arena and once I’ve had a bit of a lie down, will be getting much more visible in the weeks ahead. This wonderful community, inspiringly led by Mr Phil 🙏 has been instrumental in allowing my courage and purpose to line up in service of my tribe. Wow! Thanks everyone for being part of this.
— Becky Kilsby
If there’s an authentic story in you wanting to be fully expressed don’t miss out on this course! You’ll walk inner and outer miles held by your tribe, cross over edges, own your essence, root yourself in abundance and leap from there into those who need YOU - practically and deeply! And with Phil as your leader it will surely be a unique ride and soooooo worth it!!!
— Barbara Guarnerio
If like me you’ve been hiding and playing it small BUT know this is the work you want to do then this is the course for you - it will help you find your voice, your people and most importantly it will help you find out who you really are and what you stand for - a five week adventure that has changed me.
— Anita Patel
This is a such a great investment. I wish it had been around when I finished Core Curriculum. It would have saved me a load of money and time!!!
— Patsy Waithe
This is a fantastic course. Practical and also deep, supportive and thought provoking.
— Anne Rae
I am sad to be finishing the programme. However, it honestly has been the best thing I’ve done since completing CTI core curriculum. Hands-on learning, clarity, connection and incredible support - it has had everything! Well done, Phil Askew!!
— Corry Klein
I can honestly say that this course has changed me and my practice for the better, and have been honoured to be a member of the pilot programme. Can I do it all again in September?! The clarity, courage and incredible support from Phil and the other tribe members has been worth so much more than the monetary investment. Once word gets out how GOOD this course is, the places will be snapped up I’m certain!
— Emma Hackett
The quality and the way you lead it was impeccable. I am really so impressed. I felt the content was the same level and depth as CTI, it deepened and deepened! The format worked brilliantly, it didn’t lose anything from being online, it actually gained through the way you’d structured the weeks - I loved the teaching, then homework and time to integrate and coach around it for Friday.
— Ann-Mari Freebairn
BYPP is GOLD! This programme is a bold and compelling discovery of your own leadership as a coach and the people you are called to serve...YOUR TRIBE. Forget BEIGE and step into your unique COLOUR and own your VIBRANCY! Phil Askew is a badass creative leader who brought a wealth of experience, wisdom, compassion and curiosity into each and every session across the 5 weeks. He cares DEEPLY about this stuff! We were challenged and challenged some more for the sake of our personal and professional GROWTH!

Not only did I learn some uber practical business insights and tools, I also got to dive deeper into my purpose as a human being, the impact of which will permeate way after the programme! And the icing on the cake is that I spent 5 weeks in a wonderful and intimate community of ROCKSTAR COACHES who had my back along the way!

So if you’re ready to step up as a purpose-driven leader/coach and own your shizzle then BYPP is the place where you will THRIVE!
— Jeddah Donnelley
This course is not to be missed if you are serious about making an impact with your coaching practice.
Phil has created a wonderfully thoughtful and effective course that takes you by the hand to discover your strengths, find your niche, understand your tribe and face the edge of making yourself visible.
Although the content and structure are excellent, this course really sets itself apart through Phil’s generous and wise style and the supportive dynamic he evokes among participants.
I cannot recommend it highly enough!
— Katie Lancaster
Echo everyone else’s words! I’ve always been afraid of putting myself out there and being in the spotlight - this course has helped me understand my client’s pain points and truly OWN my offering! Plus it’s an amazing connection between the participants, Phil really creates magic!
— Jo Garside
This course is brilliant everyone - I highly recommend and I should know - I am on it! Phil Askew I already have you someone for your January session - she is in California and was in my Certification pod. I have passed on the details
— Katie Lancaster
A must do course for anyone wanting to grow their coaching business but uncomfortable with ‘selling’ themselves. Am loving every minute of the course, the wisdom of Phil & the friendship & support of the incredible tribe on the course. Transformational!
— Caroline Diamond
This course is a game-changer. I started out hesitant, with no idea where my clients were going to come from and no strategy for finding them. 4 short weeks later and I am absolutely clear about who I am as a coach, who I am here to serve, where I am going to find them, how I will connect with them and why they will trust me to help them change their lives. If you feel you are on the sidelines, watching everyone else on the playing field and wondering if there is even space for you, then this course is for you.
— Louise Tennekoon
Such a rich, learning experience wherever you are in your coaching journey. Super-skilful leadership from Phil and such a lovely supportive community. And I’m sure the quality is even higher now on this the third round... Highly recommended
— AMF
this course helped me to get visible in a practical and pragmatic way. Proud to have been part of BYPP 1 and those coaches are my support network and also my friends. Best money I spent last year on getting clear on what type of coach I am. Thank you Phil
— Anita Patel
What a course! Plus a chance to have a purpose-built mastermind after! Loved being held in the most safe environment and the sessions and homework were truly transformative. Thanks Phil Askew this is just the beginning Thank you for blazing a trail
— SJ
The Purposeful Practice course is a powerful group learning process. The materials are excellent and the co-coaching within each teaching call ensures that the learning is integrated and personalised. As time went on, Phil enabled us to create a bond within the group reminiscent of the CTI rooms. We know each other well, have heard each others dreams and are now moving forward to support each other and hold each other accountable. There are plenty of challenges along the way and each of us have faced and crossed ‘edges.’ The course will kindly but firmly ask you: ‘if not you, then who?’ ‘if not now, then when?’ If you are ready to commit to making your business work, I highly recommend the course.
— Naomi Ward
BYPP is one of the most useful courses I have done post CTI certification. I wish I had done it sooner. It really should be part of the CTI curriculum and be worthy of CPD credits for ICF accreditation. Phil is brilliant; he pitches the course just right and has a natural ability of holding space for a group…. I gained so much from the course and the interaction with other coaches. I would highly highly recommend. This is money WELL spent !
— HMW
Thank you Phil for the gift of this course. We all felt held, supported, challenged and championed at the same time. You created such a safe group space that we were able to embrace some deep learning and growth. Thank you so much.
— Sarah Flynn
Every week brought something different and more clarity. The integration week was important to me as it’s when a lot of the material sunk in.

For me, the notion of leader wasn’t necessarily one of being our true self so it has given me more confidence around how I come across as a leader just by being myself! and how this will help with my practice.

It’s no coincidence that at the same time I happened to meet Tereira Trent and see the Frida Khalo exhibition- perfect examples of authenticity and leadership.
— Gaelle Choppe

 Okay, I have read enough, this is for me!

Clicking the button below will take you to a very brief form where you can register your interest and join the waitlist for PIP. This will then ask you to schedule a conversation with me to ensure PIP is the best fit for you. There will be 12 places available and I anticipate them filling up quickly when the doors open for tickets. First in the waitlist will be first served.

The price will be £795, and when the doors open, you can secure your place with a
£200 deposit. Payment plans are available on request. This is the LAST time Purpose Into Practice will be this price, next round will be £995.