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Purpose Into Practice


The 6-week course for coaches that will take you from confusion around your niche and business through to clarity, confidence and a sense of direction.

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Purpose Into Practice


The 6-week course for coaches that will take you from confusion around your niche and business through to clarity, confidence and a sense of direction.

You’ve invested so much time and energy in your training to be a coach… but how do you build a successful practice?

You’re throwing money, time and energy around left, right and centre to try and figure out exactly how to make this a real business.

Nothing seems to be working consistently and it certainly doesn’t feel easy, on the contrary - it’s overwhelming and confusing.

You just want to make a real go of this, and you know that being a coach can truly change lives and make a huge difference, as it has in your own life.


Where do you find serious, paying clients? Seriously.

Can you really make coaching a profitable business that supports you AND gives you all the freedom you want long term?

How do you find the clients that truly light you up or, how do you talk to them like you know, a human might in ‘non-coachie’ language?

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Does this sound familiar?


Does this sound familiar?


  • You’re lacking the confidence and clarity in your message to put yourself out there with any real dedication? So you don’t.

  • You’re overthinking your niche, going round in circles, Can you really claim it and embrace it whilst having the conviction in your coaching? Your time is precious and limited and procrastination is driving you crazy!

  • You are struggling to hone in on your 'brand' on your own or to get to grips with the marketing for your business - you want to be clear with potential clients and with posting on Facebook, Twitter or Instagram, there’s just no consistency!

  • Growing your business from occasional practice clients to a practice FULL of clients feels super hard, what is it you’re just not seeing clearly?

  • You’d love a regular flow of clients coming in, clients who find you, easily and effortlessly. People you are perfectly positioned to work with and of course you want the regularity of income and security that comes with this.


And speaking of income and regularity - how the heck do you actually make this a full-time gig anyway?!


It's likely you've tried some of these things to help your situation:

  • Live workshops and webinars around building your coaching business - sure, they were great and informative, but you missed the 1-1 support.

  • You signed-up to self-paced training videos and products - but doing this work under your own steam is impossible, life always seems to prioritise something else, you know you should, but the motivation to start is impossible to muster.

  • You've had untold conversations with colleagues who offer helpful bits and pieces - but this sends you off, scatter-gunning in all sorts of new directions, not helpful, exhausting.

  • You’ve brought the subject of building your coaching practice, getting clients and understanding purpose to your personal coach but they aren’t mentors, they lack the ‘how-to’ they can’t give you a map or clear, concise actionable tasks.


Let's face a very real truth here...

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You can’t have a successful coaching practice…


without regular paying clients or an authentic strategy - period.

You can’t have a successful coaching practice…


without regular paying clients or an authentic strategy - period.

In the Purpose Into Practice group program I will teach you how to cut through all of this, to nail who you are as a coach and make this passion pursuit a profitable one.

Your confidence will go through the roof when you know in no uncertain terms your purpose, your 'why'. This will mean you can talk to anyone with clarity and confidence about what you do and how you do it. What a relief!


  • You’ll get laser-like awareness of who you love to coach and the results you help instigate in their lives. No more vague ‘feel more fulfilled, increase wellbeing, gain insight….’ stuff. People just don't buy this.

  • Know the concrete results your clients get through working with you, and you’ll have the courage to stand in those results. You won’t just be theorising about these things in this course. You'll be putting it into practice, real-time, over 6 weeks, together.

  • How you communicate what you do, through Social Media and face-to-face conversations. You'll understand your clients language and establish a marketing methodology that is easy to apply and works for you.


“The PIP course has been a game-changer for me. It provided a bridge between the core skills I had learned in my coaching courses, and their practical application as part of a business. Phil provided a fantastic safe space to explore and discover who I am as a coach, from identifying with my clients and their challenges to stepping up and owning my coaching niche. I have created connections with amazing people which will last long into my coaching career, and I will always be grateful that, of all the offers of ‘help’ I received with my coaching business, this was the one I chose.”

- Selena Lamy

 
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Great! I’m interested - How do I apply?

Click the button below to join the waitlist and let me know you’re interested. There will only be 12 places available and I anticipate them filling up quickly when the doors open.

Joining the waitlist will make sure that you’re first to know when enrollment opens. Once it does you’ll be able to schedule a call with me so that we can make sure that the program is the right fit for you - and vice versa.

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Peek inside Purpose Into Practice


Peek inside Purpose Into Practice


Here's what we'll cover in the course:


Week 1:
Who are you as a coach?
What's your unique calling and contribution?

  • From the get-go, uncovering your ‘why’ for this work or in other words, the PURPOSE and calling that motivates you. We’ll establish the vital change you are called to lead in your lifetime.

  • We go deep into the 'Ikigai' model and start to unfold what truly matters to you in this lifetime and, how you can make that a financially viable vocation.

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Week 2:
Your tribe.
Identify your audience and empathy for their pain.

  • Working with powerful exercises to identify your best fit clients. We’ll tap into your intuition and use your ‘hero's journey’ as a compass.

  • One of the best ways to understand the struggles and pains of your audience is to ASK them, but it’s something we rarely do. You’ll be interviewing prospective clients and spending time with them to get their pains and difficulties. Zero guess work.

  • We’ll be aligning your ‘call to coach’ with their 'beliefs and pains', creating purpose-alchemy!


Week 3:
Craft your niche, nail your message.

  • Build foundations of your unique brand and establish a fool-proof strategy utilising a Social Media ‘channel’ such as Facebook. One that works for you and speaks loud and clear to your prospective clients.

  • Get to grips with a clear, consistent and compelling strategy to ensure you build a personal brand with authenticity and impact.


Week 4:
Plant the flag & get visible.

  • Putting everything you’ve learnt into practice! Posting on social media, getting your Facebook Live game on and shouting from the rooftops. Maybe literally.

  • You’ll be coaching, championing and supporting each other as you go, overcoming any procrastination and casting out inner critics - this is the beauty of a small cohort all on the same journey, allies who’ve got your back! And, I’ll be there every step of the way.

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Week 5:
Integration week.

  • In this week, you'll be integrating what you've learned so far and taking time to reflect.

  • It's an opportunity to connect with your cohort and deepen the connections have conversations and support each other.


Week 6:
Growth, sustainability, balance & pricing.

  • Define healthy boundaries, now that you have a scheme for regularly getting clients through the door, you’ll need to create a ‘framework’ that will support you moving forwards, strong enough to grow with you and, provide the freedom and flexibility.

  • Pricing! How to land on exactly the right fee's for your coaching and formulate the structures of your programs.


“It honestly has been the best thing I've done since completing CTI core curriculum. Hands-on learning, clarity, connection and incredible support - it has had everything! Well done, Phil Askew!!”

- Corry Klein

 
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Great! I’m interested - How do I apply?

Click the button below to join the waitlist and let me know you’re interested. There will only be 12 places available and I anticipate them filling up quickly when the doors open.

Joining the waitlist will make sure that you’re first to know when enrollment opens. Once it does you’ll be able to schedule a call with me so that we can make sure that the program is the right fit for you - and vice versa.

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Here's what's included in the course...


Here's what's included in the course...


When you join Purpose Into Practice you’ll get:


  • A pre-program questionnaire to focus your current awareness around your business direction, to let go of what’s not serving and have you set targets and intentions for our 6 week journey together.

  • 5x Two hour live Teaching calls with me via Zoom Video - video recordings will be shared with you should you not be able to make one of them.

  • 5x 1 hour live group 'Integration Hour' Calls with me and the group, a fantastic opportunity to go to work on where you might be stuck or struggling, guaranteed tons of group learning!

  • Peer coaching In your cohort of 12 . You will be coaching each other throughout the weeks, supporting, acknowledging, encouraging and championing. This is what makes the work really stick, and doing this journey in a group is key to the success.

  • A private Facebook group for your cohort only, you won’t be doing this work alone - this is in itself pure GOLD, you’ll be in a group of 12 participants all supporting each others’ progress and bringing the encouragement all the way, your very own mastermind group.

  • Throughout the course, I will be sharing my personal reflections, models, processes and some very useful and applicable structures on blogging, writing sales copy and essential resources you’ll want to read.

  • Personal support, send me questions anytime during the course via WhatsApp and I’ll hit you back with answers. It’s the closest thing to working with me 1-1!


Great! I’m interested - How do I apply?

Click the button below to join the waitlist and let me know you’re interested. There will only be 12 places available and I anticipate them filling up quickly when the doors open.

Joining the waitlist will make sure that you’re first to know when enrollment opens. Once it does you’ll be able to schedule a call with me so that we can make sure that the program is the right fit for you - and vice versa.


“I can’t tell you how wonderful this course has been - empowering (hugely), richly supporting (gold dust), community (stellar), and personally and professionally challenging (growing in all the best ways!) Phil is a superb coach and an awesome leader - together these qualities have been contagious :) - I’m leaping into my coaching practice with a whole heart and know to my very core that my purpose is now super-clear, my resources have been magnified and my self-belief is burgeoning. This course does exactly what it says it will do - and so very much more!”

- Becky Kilsby, London

 
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Great things…


said by previous Purpose Into Practice participants.

Great things…


said by previous Purpose Into Practice participants.

"One of the most useful courses I have done post CTI certification. I wish I had done it sooner. It really should be part of the CTI curriculum and be worthy of CPD credits for ICF accreditation. Phil is brilliant, this is money WELL spent.”
- HMW

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If like me you’ve been hiding and playing it small this is the course for you - it will help you find your voice, your people and most importantly it will help you take a stand! This has changed me.
- Anita Patel


This is a such a great investment. I wish it had been around when I finished Core Curriculum. It would have saved me a load of money and time!
- Patsy Waithe

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"Phil brings a special energy that ensures that everyone taking part feels fully seen, involved and supported. The content is spot on."
- Amanda Barry

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“Every week brought something amazing and added to my clarity. The integration calls on Friday's were brilliant.”
- Gaelle Choppe

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"It honestly has been the best thing I've done since completing CTI core curriculum - it has had everything! Well done, Phil Askew!!"
- Corry Klein

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"This course has changed me and my practice for the better, 100%. The clarity, courage and incredible support from Phil and the other tribe members has been worth so much more than the monetary investment. Once word gets out how GOOD this course is, the places will be snapped up I'm certain!"
- Emma Hackett


"The quality was impeccable. I am so impressed. I felt the content was the same level and depth as CTI, it deepened and deepened! The format worked brilliantly - I loved the teaching, then homework and time to integrate and coach around it for Friday."
- Ann-Mari Freebairn

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"This programme is a bold and compelling discovery of your own leadership as a coach. Not only did I learn some uber practical business insights and tools, I also got to dive deeper into my purpose. The icing on the cake is that I spent 6 weeks in a wonderful and intimate cohort of ROCKSTAR COACHES who had my back along the way!"
- Jeddah Donnelley


"I’ve always been afraid of putting myself out there and being in the spotlight - this course has helped me understand my client’s pain points and truly OWN my offering! Phil creates magic!"
- Jo Garside

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“This is a fantastic course. Practical and deep, supportive and very thought provoking.”
- Anne Rae

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"A must do course for anyone wanting to grow their coaching business but uncomfortable with ‘selling’ themselves. Am loving every minute of the course. Transformational!"
- Caroline Diamond

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"This course is not to be missed if you are serious about making an impact with your coaching practice. The content and structure are excellent, thoughtful, and effective. This course really sets itself apart, the supportive dynamic Phil evokes among participants is incredible. Cannot recommend it highly enough!"
- Katie Lancaster

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"Such a rich, learning experience wherever you are in your coaching journey. Skilful leadership from Phil and such a supportive community... highly recommended."
- AMF


"This course is a game-changer. I started out hesitant. 6 short weeks later and I am absolutely clear about who I am as a coach, who I am here to serve, where I am going to find them, how I will connect with them. If you feel you are on the sidelines, watching everyone else on the playing field, then this course is for you."
- Louise Tennekoon

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"Thank you Phil for the gift of this course. We all felt held, supported, challenged and championed at the same time. You created such a safe space."
- Sarah Flynn

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"A powerful group learning process! The materials are excellent and the co-coaching within each teaching call ensures that the learning is integrated and personalised, reminiscent of the CTI training rooms.”
- Naomi Ward

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“If there's an authentic story in you wanting to be fully expressed don't miss out on this course! With Phil as your leader it will surely be a unique ride and so worth it!!!”
- Barbara Guarnerio

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 Okay, I have read enough, this is for me!

Click the button below to join the waitlist and let me know you’re interested. There will only be 12 places available and I anticipate them filling up quickly when the doors open.

Joining the waitlist will make sure that you’re first to know when enrollment opens. Once it does you’ll be able to schedule a call with me so that we can make sure that the program is the right fit for you - and vice versa.

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FAQ's


FAQ's


 

Q: What’s the time commitment I will be expected to make?

So, a two hour call at the start of each week and a 1 hour Integration call at the end of the week, you can however watch these recordings back should you miss them. There will also be some reflection and application homework in between modules, allocate 2 hours or so each week to complete this. Purpose Into Practice is a ‘rubber hits the road’ program, we’ll be putting things into practice real time in the 6 weeks together to ensure you not only know the how but you practice the DO too! That's why this works.

Q: I have signed up to similar training courses in the past, what makes yours different?

Doing this together, as a cohort. It’s MAGIC, we’ll be meeting each week via Zoom video and you’ll be part of a close-knit cohort of 12 all on the same journey. The energy, sense of community and camaraderie whilst doing this together changes everything. Couple that with the personal 1-1 WhatsApp support from me at all times through the program is totally setting you up for success.

Q: Call times, what if I can't make all of them?

PIP will be evening call’s, those being Monday’s 7-9pm (GMT) and Friday’s 7-8pm (GMT). You'll get lots from being an active participant on the Zoom calls of course and, no problem if you can't make one or two. You'll receive recordings in video format so you'll get all of the learning to watch back and pick up new aspects you might have missed on the live call.

Q: Will I need to be super-confident with technology?

No at all, I will provide you with step-by-step instructions on joining Zoom calls. I've designed this course to be as easily accessible as possible so that we can get down to business, fast.

Q: I have been a practicing coach for a while, I have some clients but still struggle with my niche, my messaging and my confidence, will I benefit from this course?

In short, Yes, 100%. If you are a new coach coming into this game right now i.e. within your first year of practice, you are ideally positioned to implement the learning from Purpose Into Practice. That said, I’ll be teaching and supporting you in solid, evergreen business and brand and purpose foundations that you can implement anytime.

Q: Do you offer a money back guarantee if I don't get on with the program?

I truly believe you'll get so much value, learning, real world learning and mentoring support from myself and the group that that won’t be an issue, unless it’s exceptional circumstances due to ill health or an emergency.

Q: I am working with a coach 1-1 already, will this clash?

In a word, no, if anything it will SUPPORT the work you are doing with your coach. Each week there will be an element of group coaching in the course, but for the majority of the content I will be teaching and supporting you specifically to build your practice.


I’m done scrolling - Sign me up!

Click the button below to join the waitlist and let me know you’re interested. There will only be 12 places available and I anticipate them filling up quickly when the doors open.

Joining the waitlist will make sure that you’re first to know when enrollment opens. Once it does you’ll be able to schedule a call with me so that we can make sure that the program is the right fit for you - and vice versa.


"I can now speak my purpose as a coach from my heart instead of my head! I feel today bursting with enthusiasm and can’t wait to build my practice from this place of possibilities feels really exciting!"

- Jamie Robbins

 
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