CLARITY, CONFIDENCE and an in-the-bones knowing of the change you are hear to lead.

The chances are you are an excellent coach, full of good intention, ability and a ton of life experience to go with that. The difficulty is you don't know where to point your abilities, your skills or your energy. We know that you can in theory coach anybody but actually, you want to specialise. You don't want to be seen as a generalist. It's exhausting and overwhelming working out where to begin. You have passion, entrepreneur spirit and all the will in the world-but these are the waters you swim in and it's impossible to see your own predicament with objectivity or with clarity.

scatter gunning energy  

You know that if you could just point everything that matters in the RIGHT direction, you'd be in a position to really instigate huge change, in many lives. But scatter-gunning energy and multiple false starts have left you tired and despondent.

I make an assumption that the other areas of your life are suffering too, you are finding it difficult to switch off or relax, 'what else can I try? I need a niche, I don't want to lock myself down, I value freedom too much!'

Close relationships and friends are noticing your frustration laced with anxiety and you wonder if they think that your decision to retrain as a coach was maybe a mistake. But you must soldier on, you spent a lot of time and money on training and in your heart, you just know it's the right path. If you could only nail your niche or somehow understand where to put your focus so that everything just flowed and had a real sense of purpose.

WHAT You might have tried

Reading books on business building, how to build a start-up, personal branding or discovering that ever elusive 'life purpose'. Maybe you've signed up to online training, self-study video courses, or workshops and seminars on building your practice, finding your niche, defining your audience, but the results seem short lived, a 'band-aid' fix, and after an initial high, your direction feels more confused than ever.

You just can't find YOURSELF in this process. You don't feel seen or understood as a thoroughly unique individual with a multitude of skills, talents and motivators, it feels like you are walking this path alone.

What's needed


Is a brave, bespoke, tailored coaching relationship, with somebody who'll take all of what makes you unique into account. Somebody who will provide time and space, challenge, fierce courage along with safety reflection, to really have you know WHY you do this work. WHY you coach and what change you are here to lead.

To reveal your own blind spots and integrate them, after all in order to truly be in service, we need to continue doing our own growth work. Somebody who'll coach you to be the boldest version of you, to mentor you through Certification if that's your path, somebody who has walked this road already many times, who will help you formulate your ideal setup for a sustainable, healthy, transformative practice.

HERE's HOW I WORK, the arrow as A metaphor

Purpose - the Arrowhead


We coach to discover your unique 'arrowhead', the work you were born to do. The mission that matters, I'll challenge you, you'll need to be courageous, grow you, hold you to the fire and get you through the limiting beliefs that keep you stuck. I bring over 1200 hours of real-world coaching. It's vital that in order to bring real change and transformation to the world, we need to do our own self development work. To hone and refine our coaching approach so that we show up from a place of 'mastery'. Our purpose coaching will reveal where you play small, it will overcome limiting beliefs and breakthrough many barriers. 

Without an 'arrow head', we lack a true direction. We are at the mercy of sporadic inspiration, chance and short lived coaching relationships that aren't rewarding for either party. We know that we can coach anybody, but who are we called to be the champion for? I make up you are here to pioneer a very specific flavour of change, for a very specific demographic of people. They need you. You are here to lead a movement that matters - nobody can occupy this role like you do, and when you discover this, everything changes.

BUSINESS - the arrow body

The arrow body is the business. A practice can only flourish and travel the distance when strong, flexible systems are in place that enable you and support the way you work. The structure that ensures you remain healthy and buoyant in the challenging times, and innovative and on-point in the good. We'll work to create a holistic foundation that will scale as you do and ensure profitability.

Brand - the FLIGHT feathers

To be able to communicate purpose in the world with ease, authenticity is critical. We must declare our 'true colours' - represented by the unique flight feathers. Our personal brand is the honest, visible presence that 'hums' and calls to our people. 

I'll mentor you to really know your most authentic brand and how you can share your mission with the world, utilising the methods that work best for you; Blogging, videos, Facebook Live, Podcasts or workshops for example. We'll establish your offer, your products, your authentic voice and how to stake your claim as an agent of change. With these things in place, you'll fly.

And why the symbol of the arrow?

Because above and beyond everything we do with and all we create, we have to engage in our our self growth work. The arrow symbolises bravery, the hunt with intention, focus. We must be in a position where we are willing to remain courageous and continue to develop ourselves in order to be in truly in service others.

Phil, you are an inspiring coach and leader. You create a safe space to discuss, express, learn and grow. You are creative and playful and have used these traits to help me to explore topics more deeply by treating them lightly. In doing so I’ve uncovered these traits in myself.

The most impactful things I’m taking away are: - A greater awareness of my saboteur - in all its guises and most importantly ways to recover when under pressure. - A practice of slowing down which I have learned, is the key to me finding clarity and connection when I get lost in being ‘busy’. - Courage to be more visible and vulnerable by sharing my ideas, connecting with more people and making a difference through my work and relationships.

Having a great coach has helped me be a better coach – good coaching for me is both scary and exciting - thanks for making it fun too!
— Carol Conway, London


  • Running through everything is bravery. I'll coach you to ensure you are standing in your power and burning through old limiting beliefs, saying YES to what you consciously choose to have in your life and NO to that which doesn't serve

  • You get crystal clear around your niche, and the people you are called to work with

  • Awareness on where you must put your focus, in your coaching style, your technique and with your practice

  • You'll land way more clients who you genuinely love, clients who will really do the work, because it matters

  • Ownership of your unique positioning and visibility

  • An unshakable knowing of the change you absolutely have to lead in this world

  • Zero fear on marketing yourself authentically with confidence and ownership

  • I'll coach you in your growth areas, empowering you to move forward with confidence and show up to client sessions with rigour, courage and professionalism

  • Systems, structures and foundations that ensure your practice is healthy & supports you

  • You will charge fees that feel right, that honour your skills

  • Ownership of whichever method of content delivery works for you, Blogging, Vlogs, Workshop Timelines, Podcasts

  • You will know the programs, services and products to offer your clients and confidently be able to talk about the benefits

  • A resonant business that works for you, with clean and healthy boundaries

  • Mastery of your coaching and your own unique style

  • I'll share regular tools, methods and articles to support your journey

  • If you are a Co-active Coach, I specialise in leading students through Core Curriculum, Certification and Leadership and weave all of this into our journey

what's the structure & process?

  • An initial 60 Minute 'Discovery' Session, face-to-face in London or, via Zoom video

  • Eleven 60 minute Zoom/Skype Sessions over a period of six months

  • A Review and Completion session

  • Unlimited support via 'Voxer' in between sessions

  • MP3 recordings of your sessions sent to you after each coaching - great for reference!

  • Ongoing sharing of supportive advice around what tech to use and practice services to help you thrive

  • I partner with coaches through the CTI Certification process and support, coach and mentor you every step of the way

A highly creative, provocative coach. His style is wonderfully engaging, open and approachable; making him a joy to work with
— Kristin Stangebye CPCC, Norway.


This is an investment in the mastery of your coaching and the building of a successful (and full!) practice. I work with a limited number of coaches who are serious about making this their profession and leading real, tangible change in the world. This enables me to dedicate my resource and expertise to you.

Your investment for 1-1 Coaching and Mentoring with me is £300 per month for a duration of 6 months, that's £150 per session.

  • That consists of one initial 'Discovery' Session and twelve 1 hour coaching/mentoring sessions to be used over a six month period.

  • Payment can be the total of £2015 or, monthly at £300 per month

  • This is the period of time when things start to really shift in terms of owning your why as a coach and filling your practice with clients you love to work with for great rates. Often, my clients stay on beyond this six month period to continue their growth and expansion as business starts to thrive. I am super flexible with how we design that support.

  • Financially, many clients say they they make back the value of my fee's in just the first couple of months of working with me as they define their business and start attracting in the RIGHT CLIENTS for the RIGHT FEES.

  • If this sounds like the kind of support you need, click the button below and let's book a time to talk...


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I also offer a package that is 1 session per month, total of 6 sessions strictly for Certification students to meet the minimum CTI requirements. This is £150 per session.

I did not work with Phil for very long. I think this is a testament to his impact. Just 3 sessions.....his intuition, insight, and belief got me exactly to where I needed to be. I am now a successful leadership and career transition coach and I am very excited to when my path crosses Phil’s again. Phil is generous and exceptionally talented coach and I would highly recommend working with him! Thanks Phil, Ollie.
— Oliver Holloway, Business and Executive Coach
Phil helped me dive deep into my self-work, explore all those areas of my life and myself that I did not dare to look into before. As a matter of fact, having him hold the space for me, I willingly jumped into that self-exploration journey. His ability to help me discover the deepest thoughts, fears, and strengths was simply amazing. The way he was there to acknowledge me and champion me was so encouraging and empowering. I’ve worked with Phil for the last 6 months and in that period I discovered how strong, resilient and resourceful I am. How capable of recovering from within. How vulnerable and powerful at the same time. I’m continuing my work with Phil as it helps me to get to know literally the best version of myself. Thank you, Phil!
— Zana CPCC, Croatia